Elitro
A coach grounded in nutrition science.
Chris works from established protocols — energy balance, macronutrients, protein for muscle preservation — and learns your patterns from real data. Recommendations are quantified, your plan adapts, and the coaching style changes as the relationship progresses.
The science behind Chris
No fads, no opinion dressed as fact. Chris draws on validated science: WHO and USDA guidelines, and the work of leading experts in nutrition and sustainable fat loss.
Nutrition
Principles of balanced eating drawn from validated sources and the work of leading nutrition experts — applied to your goals, tastes and lifestyle.
Sustainable fat loss
A steady deficit that protects muscle — the right protein, no crash dieting, the kind of fat loss that lasts.
Your training, factored in
Training-aware fuelling: Chris adjusts your food around the training you actually do. He fuels it — he never programs it.
Chris reasons from your actual data.
You can ask Chris anything about your history. He pulls real numbers from your logged meals, weight, training, and timing — and answers with the math, not a guess.
Why is my weight stalled?
Your weekday calories are on target — but the last two weekends ran 30 % higher. The trend is stalled because Saturday and Sunday are erasing the Monday-to-Friday deficit.
How was last week?
Logged 6 of 7 days, average 1,850 kcal, protein at 88 % of target. Your strongest days were the ones where breakfast was logged — that is the lever for next week.
Am I eating less protein on weekends?
Yes — weekend average is 95 g vs 132 g on weekdays. The gap is at dinner. A high-protein anchor like cottage cheese or eggs on Saturday would close it.
Compare this month to last month.
Calorie average down 120 kcal/day, protein up 12 g/day, weight trend down 1.4 kg. The change that mattered most: dinners were logged earlier in the evening.
Pattern detection across your history
Chris reads patterns across days and weeks of logged data and flags the ones that matter for your goal.
Weekend calorie spikes detected when weekends run 30 %+ higher than weekdays
Protein-deficit streaks across consecutive days below target
Breakfast-skipping patterns across multiple days
Late-evening eating after 21:00
Logging drop-off compared to the prior week
Training-day vs rest-day intake differences
Weight-trend analysis using rolling averages, not single-day fluctuations
Streak progress toward 7, 14, 30 and 60-day milestones
Coaching that adapts to your stage
The way Chris communicates changes as the relationship progresses. Structured and feature-focused early on; more direct and pattern-driven over time. This is implemented in the model, not a marketing line.
Onboarding
Day 1–3
Chris introduces the system, learns your goals, and demonstrates what he can do. Professional and structured.
Building context
Day 4–14
Chris asks more about your routine, retains details, and begins flagging early patterns in your data.
Consistent feedback
Day 15–30
Recommendations reference your own history. Daily and weekly reviews lean on patterns Chris has observed across your logs.
Longer-term focus
Day 30+
Tone is more direct. Chris challenges weaker patterns, reinforces consistent ones, and frames feedback against a longer baseline.
Your day with Chris
Chris reaches out at four points each day, and once on Sunday for a weekly view.
Morning
Daily briefing
Weight trend, day target, and a meal plan for the day. One specific focus area.
Midday
Meal feedback
Scan a meal photo or describe it. Chris returns calories, macros, and how the meal fits the day target.
Afternoon
Adjustments
A short adjustment based on how the day is tracking — protein gap, calorie buffer, or schedule shift.
Evening
Day summary
Recap of the day, score against target, and one concrete change for tomorrow.
Sunday
Weekly analysis
Weekend vs weekday comparison, weight trend vs intake, and one focus area for the week ahead.
Start with Chris
Download Elitro on iOS or Android and begin with a personalised plan.
For information, not medical care
Elitro provides information about training, nutrition and lifestyle for educational purposes. The app is not a medical device, does not replace medical care or advice from a qualified healthcare professional, and is not intended to diagnose, treat or prevent any medical condition. Before making changes to your diet, lifestyle or health, consult your doctor or another qualified healthcare professional.
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